Sustainability at Bird Fluff

At Bird Fluff, we believe fashion should be as sustainable as it is personal. That's why we've adopted an on-demand business model.

Why On-Demand?

We understand the importance of preserving our natural environments, and that's why we've chosen an on-demand model as the core of our business. With this model, we significantly decrease our carbon footprint by avoiding unnecessary production and transportation. We only produce items when we get an order. Say goodbye to overproduced items that end up in landfills – at Bird Fluff, we're committed to a sustainable future and we partner with on-demand suppliers who share that commitment.

Quality Meets Responsibility

Our commitment to sustainability doesn't compromise the quality of our products. In fact, it enhances it. Every garment is made with meticulous attention to detail, ensuring that you receive not only the best bird shirts and gifts around, but also a product that aligns with your values.

We use high-quality foundation t-shirts, hoodies and sweatshirts that are as durable as they are soft and comfortable. Our partners use high-quality direct-to-garment printing techniques using Oeko-Tex certified, vegan, water-based inks to apply our designs to your order. This method generates less wastewater than traditional screen-printing methods.

Preference for Minimal and Recycled Packaging

Ordering any item online means using packaging to protect your purchase during shipping. There is no way to get around that. Our fulfillment partners are committed to minimal packaging (even the packing slips are small) with minimum thresholds for post-consumer recycled (PCR) content. Our partners our continually working on increasing the ratio of PCR content. All North American packaging contains 90%-100% PCR content.

Fashion Forward, Earth Friendly

At Bird Fluff we believe that your next bird shirt should feel like a win – for you and the birds. Explore our collections today and make a statement with style that doesn't compromise on sustainability.

Dress responsibly. Wear a bird shirt. Choose Bird Fluff.